Do you want to sell more soaps?
Do you want to get more positive customer reviews?
Do you want to reduce returns and damages?
If you want to accomplish any of these goals, then quality custom soap boxes could be your answer. This remains valid whether you are manufacturing your own soaps or private labeling. Exceptional packaging is now an indispensable part of the marketing plan that helps build a successful brand.
Unfortunately, many businesses are still oblivious to the significance and impact of having great packaging. They fail to comprehend that you only get one chance to make a good first impression. And packaging is the element that can aid you to leave a good impression.
In this post, we will discuss some critical pointers that will allow you to create killer custom soap box packaging and wow your customers.
Significance of Brand Name and Logo
A brand name and logo is how customers segregate your products from the competition. Every single soap packaging you have should carry your brand name and logo. Use the same brand name and title on product titles, emails, and other promotional materials when you start selling your soaps. Consistent use of brand name and logo allows you to strengthen your brand identity.
Still wondering why it’s important to use the company name and logo? Imagine how dreary consumerism would be if every eatery you ate at was called Chinese food, Mexican food, ice cream, or burgers. That’s why marketers have been using different business names like Dairy Queen, McDonald’s, KFC, and Burger King for ages.
Not only this help differentiates the businesses but also distinguishes their products from the competition. So come up with an interesting brand and logo.
How Exactly your Soaps come Packaged?
Once you have an intriguing brand name and logo, figure out how exactly your soaps come packaged.
There are a few common types of packages you are likely to run into the cardboard box, polybag, plastic bottle (for liquid soaps), and no packaging at all. If you are unable to settle for one of these, then ask your packaging partner “how do your soaps come packaged?”. Don’t forget to ask your packaging company for a picture of the suggested solution.
At all costs, avoid using packing units that require you to pack 100 or more soaps in one large box. However, if you ask your packaging supplier beforehand, it won’t be much of an issue.
An ideal solution would be to pack your soaps in eco-friendly cardboard boxes rather using unfriendly materials. According to The Legacy Printing, environmentally friendly custom soap boxes are cost-efficient and can be fully customized to meet your specific needs and entice customers.
The Secret to Creating Affordable & Incredible Packaging
Chances are your packaging company will probably give you colored custom soap boxes with exquisite artwork even for small orders. However, if you want a full-colored box within a tight budget that too for a minimum quantity, it’s time to look beyond printing. Try using full colored stickers. Your packaging supplier will happily paste them on your soap boxes and they won’t cost you a fortune as companies charge a minute fee for stickers.
If this idea doesn’t pique your interest, then visit your nearest Walmart or Costco and notice how many items come packed in plain cardboard boxes with artful stickers pasted on them. At the end of the day, these stickers look a million times better than those dull and uninteresting plain boxes.
To the extent artwork is concerned, a high number of packaging companies can do that for you free of charge. So don’t waste your time and money when you can have it done for free.